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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Technology Training
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Technology Training, often abbreviated as TFT, is an industry term that indicates training in technology used by the IT industry. As it continually reinvests itself, reinvents itself and opens up new vistas which the IT industry always counts on, technology-training has become a mandatory part of doing business. Companies cannot continue to do without computer technology and no matter how well they try, some problems will still arise. TFT is a broad industry term but can be split into various subgroups. Some of these are Computer Firms, Laptop Manufacturers, Computer Suppliers, Network Engineers, Consulting Services and other specialized fields. Technology Training can also be given through universities and colleges.

A Smith School district is one such example of how technology training can be offered by a community college. Smith is one of the most progressive school districts in all of the nation. In Smith, many children live below poverty level and many children attend school just to help them earn a few extra dollars to help their families. The students who graduate from Smith with a certificate in IT Technology are considered to be "privileged" and are automatically eligible for low income housing, federal grants, Pell Grants, etc. By showing proof of being certified in IT Technology by passing a qualifying exam, the students may have their interest in obtaining a higher education greatly increased, along with the possibility of receiving several other incentives as well.

Unlike most schools, teachers in a Smith district must complete a district approved curriculum and abide by district policy. The instructors hired by the district are required to have a master's degree or higher in information technology training. These teachers must also take a standardized test called the NCLEX-RN. Once hired, they are required to participate in three weeks of teacher training. Those who wish to pursue higher education will need to undergo another three weeks of training.

With these requirements in place, and after the school year has started, the teacher of tomorrow will find herself surrounded by a diverse group of peers who pursue professional development at every turn. Teachers will find themselves in an exciting environment, where they are helping students understand the ins and outs of technology, while at the same time enjoying a healthy dose of self-employment. They will have a variety of responsibilities which include; conducting seminars and workshops, assisting other teachers in their professional development efforts, conducting independent consulting studies, and assisting in the preparation of school reports and essays. Due to all these duties, teachers in a Smith school year must be able to adjust well to the demands placed upon them.

Staff members who are part of the IT department in a Smith school must attend a minimum of two staff meetings each year. These staff meetings are designed to bring staff members together to share the latest technology training sessions, discuss any issues that arise between departments, and encourage current staff members to branch out on their own and pursue professional development through the Microsoft Office Suite. To keep abreast of the latest software versions, many staff members attend the weekly meetings and stay up to date on all the latest programs that Microsoft has to offer. Staff meetings also give the IT department a chance to network with other departments in the building and learn more about what Microsoft is offering the other departments.

Technology in the classroom does not have to be limited to the classroom and the Microsoft Office Suite. The IT department at all Smith Public Schools offers training in the use of these pieces of technology in classrooms and also in the use of the technology for students' personal use off campus. Off campus IT services, including e-mail service, internet access, web browsing, and collaboration with other students through Microsoft Office suites, are available for students.

Technology training is available in all three school districts located throughout Smith, especially in the cities of Wilson, Blairsville, and Lithia Springs. In all three schools there are staff members who are trained to provide students with the professional development needed to use technology effectively. The sessions help students learn about how to create, compile, search, and edit Microsoft Office documents, PowerPoint presentations, web sites, and e-mails. Specific training sessions include information about how to use technology effectively for academic and professional goals and information about the different versions of Microsoft products that are available for purchase or for use on the computer.

Technology training can be tailored to meet the requirements of individual classrooms. In Wilson, the IT department offers training in the use of Internet access, e-mail, and web browsing for all students attending the school. For Blairsville elementary school students, the IT department offers training in using all the Microsoft Office programs and offering reports on a variety of subjects using the Excel spreadsheet program. Lastly, in Lithia Springs, the IT department provides training in using Blackberry smart phones, iPads, and all the other popular cell phone programs. Technology training is available in all three school districts.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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